NEWS

Barcelona, Spain (15 Jan 2020) – LEM Helmets, manufacturer of innovative, stylish, and performance cycling head protection for road, mountain, commute, and kids, today announces its continued sponsorship of talented UCI pro women’s cycling team BePink. Continuing the success of its 2019 partnership, for 2020 the BePink team expands its roster with new team riders, and will be wearing a collection of LEM helmets – including the new, lightweight Motiv™Air.

LEM Helmets, manufacturer of innovative, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, introduces its new lightweight Motiv™Air cycling helmet. Precision-built for road, XC, and gravel cycling, the 220-gram (size M) helmet features LEM’s proprietary exoCarbon™ technology and low-density EPS foam to deliver improved low-energy and oblique impact management and an unmatched strength-to-weight ratio.

LEM Helmets are delighted to announce its support for Grant ‘Chopper’ Fielder, world-class free-ride and dirt jump champion and his Superschools team in helping to inspire children about sports, mountain biking and cycling safety.

The French BePink trip continues with the Tour de Bretagne Féminin (FRA, 2.2-UCI).

April opens with BePink in Belgium with three competitions bringing the girls to the the north of the country and a race in Ceparana, Italy. 

LEM Helmets today announces its sponsorship of leading UCI pro women’s cycling team BePink.

Brown has been influential at developing brands both direct to retail and through distributors and is renowned for his customer attention and enthusiasm for sports related sales across Europe.