PROTOUCH™ is an African Sports brand, focused solely on enabling African Athletes to perform on the World Stage. Its vision is to revolutionize Professional Cycling in Africa, by building a sustainable business [beyond sponsorships] that supports high performance and unlocks value for athletes, brands, fans and investors. Centered around the number one UCI-ranked Continental Road Cycling Team in Africa, PROTOUCH has assembled and invested in an ecosystem of commercial initiatives, that enhance African Cycling’s brand equity.
